Company Overview: US Sports Camps (USSC),headquartered in San Rafael, California is the largest operator of sport camps in the world. It was started in 1975 with the same mission that it defines today: To connect passionate coaches with young athletes to facilitate athletic and personal development in a positive and safe environment. USSC’s offerings include youth and adult camps in baseball, basketball, crew, cricket, esports, field hockey, football, golf, gymnastics, lacrosse, pickleball, rugby, running, soccer, softball, swimming, volleyball & water polo.

Job Overview: We are looking for an experienced and dynamic Vice President of Marketing who is deeply passionate about helping kids develop and discover lifelong passions through sport. The VP of Marketing will lead and oversee our marketing team to drive awareness, registrations, and retention of customers. Digital is the primary means of marketing; the VP will ensure that all campaigns align with our business goals and adjust tactics based on core KPIs.

Responsibilities:

·     Develop and execute a comprehensive digital marketing strategy that enhances brand awareness and drives customer experience, with a focus on revenue growth and retainment.

·     Build, manage, and optimize promotional and advertising campaigns across various digital platforms.

·     Collaborate with senior leadership across departments to align marketing initiatives with company objectives.

·     Lead and mentor a high-performing marketing team, fostering a culture of continuous improvement and innovation.

·     Establish partnerships with external agencies and vendors as necessary to enhance marketing effectiveness.

·     Monitor and report on key performance metrics to measure the effectiveness of marketing campaigns and make necessary adjustments to optimize results.

·     Stay current on industry trends and emerging digital marketing technologies to maintain a competitive edge.

Qualifications:

·     Analytical mindset with the ability to use data to drive decision making.

·     Proven track record of developing and executing successful digital marketing strategies and campaigns that achieve overall business goals

·     Proficiency in using design and publishing software, and marketing technology platforms.

·     Exceptional communication, negotiation, and relationship-building skills.

·     Ability to understand and interpret legal documents related to marketing practices.

·     Strong project management skills, with the ability to handle multiple tasks simultaneously in a fast-paced environment.

·     Bachelor’s degree in Marketing, Business, or related field required. Advanced degree (MBA) is a plus.

·     Minimum of seven years of experience in digital marketing, with at least five years in a leadership role.

‍