The initiative launches alongside the publication of Reclaiming Childhood in the Digital Age: A Manifesto for Real-World Development by Youth Enrichment Brands CEO Rob Price, available now at youthenrichmentbrands.com/manifesto. Price highlights the complexity of children growing up at the intersection of two powerful forces. The first is technology engineered to maximize attention at the expense of development. The second is a cultural pressure to measure their worth by performance and achievement. It calls on parents, educators, and policymakers to rebuild what has been lost, including the programs, practices, and facilities that help children develop the life skills that no device can teach.

‍Elevating Access and Engagement Across US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock“As we enter 2026, we’re excited to build on this momentum, continue innovating, and empower even more young people to learn, play, and thrive.”— Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands

Youth Enrichment Brands (YEB) encompasses a trio of powerful, child-centric franchises. i9 Sports, SafeSplash, and School of Rock each deliver distinct yet complementary experiences in sports, swimming, and music. Together, they share a unified mission: to empower children and families through purposeful enrichment and lifelong skill-building. Through thoughtfully structured franchise models, these three brands offer entrepreneurs meaningful growth opportunities, both economically and personally, while contributing to healthy, confident, and engaged communities.

Youth Enrichment Brands celebrates major wins and milestones across its network, including impactful C-Suite leadership changes, an i9 Sport/Cirkul partnership that'll get young athletes & their families thinking differently about sports hydration, the opening of School of Rock's 100th international franchise location, SafeSplash Swim School's S.A.F.E.R. Swimmer Promise championing over 3,500 swimmers to prioritize water safety, and a Diana Taurasi/US Sports Camp partnership that inspires girls basketball players to keep their heads in the game. Read more about YEB's stellar 2025 below!

Youth Enrichment Brands (YEB), the world’s leading youth activity and enrichment platform, today announces the appointment of Rob Price as Chief Executive Officer. Comprising School of Rock, US Sports Camps, i9 Sports and Streamline Brands, YEB looks to Price to further accelerate the company’s rapid growth, deepen its impact on society, and enrich the lives of its community members.

World’s Largest Swim School Operator Announces NDPA Partnership with 25,000 Pledge Goal

After years in events, education, and music, Michael Granek was inspired to open School of Rock Vancouver during the pandemic, blending his passions into a community-driven business that empowers kids and adults through music, performance, and personal growth.

Funds Will Support Scholarships for Youth Activities and Enrichment Programs

US Sports Camps, i9 Sports, Streamline Brands, and School of Rock Continue to Expand Reach and Impact

Leader in Performance-Based Music Education Signs Agreement for Germany Expansion

Leader in Swim School Franchising Reaches Key Milestone in Lifesaving Water Safety Education

Dan Jacobson became an i9 Sports owner to support his family, quickly growing passionate about the business, leveraging his finance background, mentoring franchisees, leading successful Nike Kids Camps, and balancing his role as a CFO with his love for youth sports and education.

YEB is making waves across its brands, from US Sports Camps’ new partnerships to i9 Sports’ 39% summer camp expansion. SafeSplash’s Jaime Zilverberg and School of Rock’s Paulo Portela were honored as IFA Franchisees of the Year, while School of Rock celebrated the opening of its 400th location. YEB continues to enrich the lives of young athletes, musicians, and families.

Leader in Performance-Based Music Education Opens 400th Franchise with New School in Reno, Nevada

Mike Scrivner, a former competitive swimmer and longtime coach, transitioned from a 25-year banking career to become one of the first SafeSplash franchise owners. He and his wife, Monica, have grown their business strategically while staying committed to high-quality lessons and water safety. Passionate about teaching swimming as a life skill, Mike focuses on adapting to industry changes and ensuring every swimmer has a safe, fun, and effective learning experience.

Youth Enrichment Brands (YEB) is off to a record-breaking start, with surging registrations, exciting partnerships, and groundbreaking initiatives across our world-class portfolio. From historic growth in youth sports participation to innovative water safety programs and global music recognition, YEB continues to expand its impact. With new locations, enhanced offerings, and fresh innovations ahead, the momentum shows no signs of slowing down.

Leading Multi-Sport League Provider Revolutionizes Camp Experience with Multi-Sport Camps for Kids Ages 5-12

The Nation’s Leading Provider of All-Girl Sports Camps Celebrates Female Empowerment, Coaching Excellence, and the Love of the Game

Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance

Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.

As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!

Five Decades of Fostering Athletic Growth and a Lifelong Love of Sports for the Nation’s Leading Sports Camp Network

Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.

Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock

In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.

With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.

Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.

Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.

On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.

"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.

US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.

Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.

US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.

Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.

i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.

Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.

Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.