San Rafael, CA — April 7, 2025 — Youth Enrichment Brands (YEB), the nation’s leading youth activities platform, has kicked off 2025 with strong momentum, marked by expansion, new leadership appointments, and key industry recognition. Comprising US Sports Camps, i9 Sports, Streamline Brands, and School of Rock, YEB continues its mission to inspire and enrich the lives of kids through sports, music, and enrichment programs. With ambitious plans to double its reach in the coming years, YEB remains committed to fostering lifelong passions and skill development for kids nationwide.
“Our programs are about fun, exploration and development,” said Justin Hoeveler, CEO of YEB. “From expanding our footprint to welcoming exceptional new leaders, we are dedicated to ensuring that every kid has access to high-quality programs that spark confidence, creativity, and growth.”
With over 1 million kids served annually across 1,000 locations in 50 states and 20 countries, YEB continues to grow its reach and impact. Platform-wide initiatives like the Play Without Limits Project (PWLP) remain central to the organization’s mission, supporting under-resourced communities through scholarship-based enrichment opportunities.
Rob Price, who was promoted to President of YEB, now directs marketing and franchise growth across all brands as well as overseeing the music and swim businesses. He is responsible for translating the company’s overarching vision and strategic growth goals into actionable plans and ensuring their successful execution across the organization. With his previous experience as Chief Customer Officer for YEB and President and CEO of School of Rock, Price brings a wealth of expertise in customer engagement and brand development.
Alexandra Clougherty has been promoted to Senior Vice President of Marketing at YEB, where she will apply her expertise in storytelling and growth strategy to drive impact across the portfolio. Previously, Clougherty spent several years at School of Rock, most recently as Vice President of Marketing, helping to expand its reach and impact on young musicians worldwide.
US Sports Camps, the nation’s largest sports camp network and licensed provider of Nike Sports Camps, celebrates its 50th anniversary this year. In Q1, the organization also launched its Girls Are the Future of Sports campaign, a nationwide initiative championing female athletes and empowering young girls through mentorship, spotlight interviews, and all-girls sports camps. The campaign is supported by Olympic Gold Medalist Michelle Carter and USSC leaders like Siera Love and Kelsey McKeon.
i9 Sports announced the expansion of Nike Kids Camps powered by i9 Sports, offering a flexible, multi-sport experience for kids ages 5-12 with instruction in flag football, soccer, basketball, volleyball, and more. Camps offer half and full-day formats to meet the needs of busy families. The brand was also recognized as a Top Franchise for Women by Franchise Business Review, reflecting its franchisee-first culture and inclusive support system.
i9 Sports also welcomed Laura Butcaris as the new Vice President of Franchise Success, further strengthening franchise support efforts across the brand.
Streamline Brands launched its new S.A.F.E.R. Swimmer Promise, a groundbreaking initiative backed by the National Drowning Prevention Alliance. The program ensures kids enrolled in Beginner 2–4 group lessons will acquire essential self-rescue skills within one year—or receive up to two additional months of lessons at no cost. This promise reinforces Streamline’s commitment to water safety, curriculum excellence, and parental peace of mind. Streamline Brands has already reached the milestone of 1,000 participants who have successfully demonstrated all 10 critical self-rescue skills and passed the S.A.F.E.R. Swimmer Test.
Jaime Zilverberg, Owner of SafeSplash in Castle Rock, Colorado, was also named an IFA Franchisee of the Year for excellence in business leadership and community impact.
School of Rock kicked off the year with the opening of its 400th franchise location in Reno, Nevada—marking a major milestone in global expansion. The brand also earned four major franchise accolades, including:
Additionally, School of Rock signed a new master franchise agreement to expand into Germany, further accelerating its international footprint and bringing performance-based music education to even more young musicians across Europe.
To support continued growth, the brand announced new leadership:
“As we celebrate major milestones like our 400th franchise opening and continued international expansion, it’s as important now as ever to have strong leadership guiding our path forward,” said Stacey Ryan, President of School of Rock. “Cia, Jim, Jason and Demi bring the expertise, vision and passion we need to support our schools, empower our franchisees and ensure we’re delivering the highest-quality music education to students around the world.”
Looking Ahead
With strong leadership in place and continued momentum across all brands, YEB is poised for another impactful year. From celebrating milestones to driving inclusivity and innovation, YEB remains steadfast in its mission to create meaningful, transformative experiences that empower kids to explore their passions and build confidence.
Youth Enrichment Brands (YEB) is the nation's leading youth activities platform. YEB's mission is to help every kid discover and develop lifelong passions. It achieves this by connecting and serving a network of companies that deliver best-in-class youth camps, music education, swim classes, and sports leagues. Youth Enrichment Brands comprises US Sports Camps, the official provider of Nike Sports Camps, School of Rock, the leader in performance-based music education, Streamline Brands, the world's largest operator and franchisor of swim schools, and i9 Sports, the nation's largest multi-provider of youth sports leagues. YEB is headquartered in San Rafael, California. To learn more about YEB, visit YEB.com.
After years in events, education, and music, Michael Granek was inspired to open School of Rock Vancouver during the pandemic, blending his passions into a community-driven business that empowers kids and adults through music, performance, and personal growth.
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Funds Will Support Scholarships for Youth Activities and Enrichment Programs
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Leader in Performance-Based Music Education Signs Agreement for Germany Expansion
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Leader in Swim School Franchising Reaches Key Milestone in Lifesaving Water Safety Education
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Dan Jacobson became an i9 Sports owner to support his family, quickly growing passionate about the business, leveraging his finance background, mentoring franchisees, leading successful Nike Kids Camps, and balancing his role as a CFO with his love for youth sports and education.
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Five Decades of Fostering Athletic Growth and a Lifelong Love of Sports for the Nation’s Leading Sports Camp Network
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The Nation’s Leading Provider of All-Girl Sports Camps Celebrates Female Empowerment, Coaching Excellence, and the Love of the Game
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Leading Multi-Sport League Provider Revolutionizes Camp Experience with Multi-Sport Camps for Kids Ages 5-12
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Leader in Performance-Based Music Education Opens 400th Franchise with New School in Reno, Nevada
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YEB is making waves across its brands, from US Sports Camps’ new partnerships to i9 Sports’ 39% summer camp expansion. SafeSplash’s Jaime Zilverberg and School of Rock’s Paulo Portela were honored as IFA Franchisees of the Year, while School of Rock celebrated the opening of its 400th location. YEB continues to enrich the lives of young athletes, musicians, and families.
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Mike Scrivner, a former competitive swimmer and longtime coach, transitioned from a 25-year banking career to become one of the first SafeSplash franchise owners. He and his wife, Monica, have grown their business strategically while staying committed to high-quality lessons and water safety. Passionate about teaching swimming as a life skill, Mike focuses on adapting to industry changes and ensuring every swimmer has a safe, fun, and effective learning experience.
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Youth Enrichment Brands (YEB) is off to a record-breaking start, with surging registrations, exciting partnerships, and groundbreaking initiatives across our world-class portfolio. From historic growth in youth sports participation to innovative water safety programs and global music recognition, YEB continues to expand its impact. With new locations, enhanced offerings, and fresh innovations ahead, the momentum shows no signs of slowing down.
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Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance
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Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.
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As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!
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Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
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With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.
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Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
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Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
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On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
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US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
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"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
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Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
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US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
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Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
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i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
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Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
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Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
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